This first volume of World Trademarks: 100 Years is an essential reference for anyone in the field of logo and trademark design. Published by Graphis and more than four years in the making, these two volumes comprise the first sweeping survey of symbol and logotype design. This comprehensive compendium encompasses more than 2,700 distinct trademarks developed by leading designers worldwide during the last century.
World Trademarks: 100 Years is introduced by Graphis publisher B. Martin Pedersen, and written, edited and designed by internationally noted identity designer Rick Eiber. It also includes a history of trademarks, a discussion of the activity of trademark design and the role it plays in business.