Packaging 10

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Hardcover, 8.5" x 11.75", 3.57lb, 240 pages, ISBN 9781954632127

Winning Entrants: Presenting Platinum winners Michele Gomes Bush (Next) from Australia, Chad Roberts (Chad Roberts Design Ltd.) from Canada, XiongBo Deng (Shenzhen Lingyun Creative Packaging Design Co., Ltd.) and Lu Chen (Xiaomi) from China, Vishal Vora (Sol Benito) from India, Mattia Conconi (Gottschalk+Ash Int’l) from Switzerland, and Frank Anselmo (New York Mets), Ivan Bell (Stranger & Stranger), Brian Steele (SLATE), and the team at PepsiCo Design & Innovation from the U.S.

This Pepsi team, under Mauro Porcini, received 2 Platinum, 13 Gold, and 28 Silver awards. This is unprecedented.

Judges: A jury full of creative, award-winning designers and creative directors: Morton Throndsen (Strømme Throndsen Design) from Norway, Eduardo Del Fraile (Studio Eduardo Del Fraile) from Spain, Lauren Tutssel (Chickadee Creative) from the U.K., and Sallie Reynolds Allen (Studio 32 North) and Steve Sandstrom (Sandstrom Partners) from the U.S.

Contents: This book contains award-winning packaging from the judges, as well as international Platinum, Gold, and Silver-winning packaging designs from designers and design firms from around the world. Honorable Mentions are presented, and a feature of award-winning work from our Packaging 9 Annual is also included.

Credits and Commentary: Platinum and Gold Winners talk about the assignments they were given and the creative processes they went through to reach their award-winning solutions. All contributors and teams are credited.

Selling Points: This Annual is a fount of artistry and ingenuity, and is a resource that lets packaging designers see what other designers and teams are inspired by. It contains high-quality, full-page images of Platinum and Gold Award-winning work from talented designers. Silver Award-winning work and Honorable Mentions are also displayed.

Audience: This book is an excellent asset for packaging designers, art/creative directors, design firms, professors, students, and anyone who has an interest in packaging.