Issue 350 - Digital Version


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March-April 2004
Cover Image: Mirko Ilic
Photographed by Antonin Kratochvil

The 350th issue of Graphis magazine presents the following articles: Opinion Powerpoint: The "Designers Not Wanted" Sign, by Véronique Vienne; Q&A Roger Pfund; Artifacts: Carl T. Herrman’s Visual Lunacy Society; Focus: "Cute-n-Sew," by Jane Harris Jennifer; Mirko Ilic: The jester and the king-In conversation with Milton Glaser; Design Guys: How to build a brand within a brand, by Cathy Fishel; F/Nazca Saatchi & Saatchi: Under the dictatorship of the image, by Claudia Penteado; Jonathon Hoefler & Tobias Frere-Joens: Quousque tandem, by John D. Berry; Tommy Li: The rejector, by Nicole Hess; Gilles Perraudin: Mediterranean architecture revisited, by Brigitte David; and Tullio Pericoli: Soul digger, interview by Michael Kaplan.

7 Contributors

10 Opinion Powerpoint: The "Designers Not Wanted" Sign By Véronique Vienne

12 Q&A Roger Pfund

14 Carl T. Herrman's Visual Lunacy Society

16 Cute-n-Sew By Jane Harris Jennifer
Jennifer Lew's Stuffed Sculptures, or Felt Pets

20 Mirko Ilic: The jester and the king - In conversation with Milton Glaser
From politics to childhood, from ethics to personal insecurities, from inspirational to miracles, no subject gets neglected, all being at the foundation of illustration art. The maestro and his "accomplice" address their frustrations with the evolution of art direction and question the status of illustration in the art pantheon with intelligence, self-confidence, and wit.

42 Design Guys: How to build a brand within a brand by Cathy Fishel
Design Guys is making the world a better-designed place one fondue pot at a time, one baby bottle at at time, one stapler at a time. Steve and Lynette Sikora reveal their secret recipe: listen and respect the client, raise the customer's bar, fulfill society's needs. With Design Guys product packaging becomes one sophisticated, yet humble science.

60 F/Nazca Saatchi & Saatchi: Under the dictatorship of the image by Claudia Penteado
Meet the [F] behind onte of the leading Brazil advertising agencies: Fabio Fernandes, a relentless creative who seeks revolutions, be it in print or TV, questions the relevance and tools of branding strategy. He claims he doesn't care if the consumer doesn't know who he is, but we think he is a bustling personality full of (e)go certainly worth getting to know.

78 Jonathon Hoefler and Tobias Frere-Joens: Quousque tandem by John D. Berry
In a culture where type design is an integral part of every other discipline, it only makes sense that Hoefler and Frere-Jones are so influential in shaping our visual environment. How, ar this young age, have the become such an empire that continues to grow and expand? They went back in time, learned from both high and low cultures and started to write a true American typography history.

94 Tommy Li: The rejector by Nicole Hess
In this geopolitical, historical, and cultural mosaic called Hong Kong, Li is king of design. His imagery is outrageous and his messages get him in trouble-but his savvy personality is always his savior. At ease with scandalous sex laws, city crises, contemporary art just as much as Buddhism, this image-maker lives on the dark side of the moon.

114 Architecture
Gilles Perraudin: "Mediterranean architecture revisited" by Brigitte David
Perraudin redefines the notion of classicism in such a spiritual, immortal, and simple fashion that it ceases to refer to any sort of temporality. Like the Brutalists of the ‘60s, he explores the depth, gravity and authenticity of the stone material, but ultimately what he is in search of are light variations, "as transparency is not light, but blindness," he concludes.

124 Tullio Pericoli: Soul digger Interview by Michael Kaplan
It is no coincidence that his last name means ‘danger' in Italian: his sharpened eye and pencil are his strongest weapon. As his endless talent transcends categories, Pericoli's drawings are worth a million words, and his thoughts are true poetry. Not afraid of controversy, he believes that art school is no the pace where you will learn to think-just observe his corrosive gallery of portraits of the Italian intelligentsia.