Issue 344 - Digital Version


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March / April 2003
Cover Image: Portrait of Taku Satoh                                                                              by Kazumi Kurigami

In Issue 344 of Graphis magazine, you'll find the following stories: Hideki Nakajima’s campaign for Issey Miyake, by Noriko Kawakami; Fabien Baron: One Man Renaissance-Part I, by Ken Coupland; Springer & Jacoby: Simplicity in a Complex World, by Imke Lode; Mark Power: The Power of an Idea, by Lyle Rexer; Taku Satoh: The Invisible Designer, by Maggie Kinser Hohle; American Folk Museum: A Building of Firsts, by Susanna Sirefman; Folk Photography, by Luc Sante; and Student Work: Selection from Graphis New Talent Design Annual 2002.


6 Contributors

12 Patriot Games By Hugh Aldersey-Williams

13 Dan Reisinger

16 Hideki Nakajima's campaign for Issey Miyake By Noriko Kawakami

The iconic fashion designer handed over his image-making to creative director Naoki Takizawa who collaborated with an inventive roster of designers. Hideki Nakajima is one of them--him too picks ingenious creators for an ad campaign.

20 Fabien Baron: One Man Renaissance-Part I By Ken Coupland

The legendary talent orchestrates magazine makeovers, brand resuscitation, photo shoots, advertising, and packaging with panache. (And, that's just Part 1. A later Graphis interview will focus on Baron's furniture, products and interiors).

46 Springer & Jacoby: Simplicity in a Complex World By Imke Lode

The agency's American-inspired corporate culture successfully dovetails with German work ethics. They create award-winning, dead-pan funny advertising with a certain hanseatic self-confidence.

60 Mark Power: The Power of an Idea By Lyle Rexer

Time, memory, space and spectacle--and everything in between. The London-based photographer's well-edited photo sequences assemble decisive moments into unfolding annals. Let us be captured by his stories.

72 Taku Satoh: The Invisible Designer By Maggie Kinser Hohle

Satoh's design philosophy consist of avoiding excess. His packagings reveal a sense of design that is meaningful rather than just newer. Invisible design lets the "emancipated" consumer replace products within his own lifestyle and make it his.

96 American Folk Museum: A Building of Firsts By Susanna Sirefman

The American Folk Art Museum, built by the celebrated architects Billie Tsien and Tod Williams, is the first new museum built in Manhattan since 1966. "Direct, authentic and freeing" are words that describe both the building and its collection.

106 Folk Photography By Luc Sante

Author Sante addresses the genre of vernacular photo-postcard of the early 20th century.

110 Student Work

Selection from Graphis New Talent Design Annual 2002

112 I am Iman Reviewed by John D. Berry

Keith Tyson's Head to Hand Reviewed By Ken Coupland

113 Illustration Gallery