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March / April 1999
Cover Image: Featured stories.
The 320th issue of Graphis magazine contains the following articles: Yuri Surkov: Born Survivor, by Michael Gordon; The Cool World of Paula Scher, by Michael Kaplan; Weber, Hodel, Schmid: Reduce to the Max, by Gordon Adler; Pierre Bernard: Staying True to the Frenchman in Him, by Véronique Vienne; Photography’s Antiquarian Avant-Garde, by Lyle Rexer; Spiritually Moving: The Boo as Museum, by Arthur Lubow; and Advertising Legend George Lois, by Martin C. Pederson.
CONTENTS
4 Editorial
6 Contributors
8 Consumer Products
14 John Lautner: Architect Reviewed by Ken Coupland
14 Tibor Kalman: Perverse Optimist Reviewed by Ken Coupland
15 Fred Reviewed by Chelsey Johnson
15 Philippe Halsman: a Retrospective Reviewed by Edna Goldstaub-Dainotto
16 Where is Here? Here is Me! By Rick Poynor
18 The Mountain Meets the Road By Adam Richardson
20 Yuri Surkov: Born Survivor
Amid crumbling currencies, collapsing banks, and disappearing commissions, this Moscow designer does the nearly unthinkable--he turns down work that fails to his artistic standards. By Michael Gordon
28 The Cool World of Paula Scher
Whether she's working for a well-heeled corporation or one of her beloved cultural institutions, Scher follows a startlingly simple credo: there's no reason why good design can't also be entertaining. By Michael Kaplan
46 Weber, Hodel, Schmid: Reduce to the Max
A Zurich agency learns a hard lesson. Sometimes landing that once in-a-lifetime account involves making a few more compromises than you're accustomed to. By Gordon Adler
60 Pierre Bernard: Staying True to the Frenchman in Him
Advertising agencies never call, but that doesn't bother this Paris-based designer. By Véronique Vienne
72 Photography's Antiquarian Avant-Garde
Reviving long-obsolete processes, some more than 140 years old, a new group of artists are moving from the margins to the forefront of fine-art photography. By Lyle Rexer. Photography Director: Carre Bevilacqua
86 Spiritually Moving: The Boo as Museum
Tom Geismar's first book, on a unique collection of American folk art, has the enchanted quality of a museum. By Arthur Lubow
92 Advertising Legend George Lois By Martin C. Pedersen
102 Charles and Ray Eames: Leaving Nothing to Chance By Michael Webb
108 Global Report
110 Type Directors Club
112 Art Directors Club
113 German By Heinke Jenssen
129 French By Caroline Droz
146 Association of Finnish Graphic Design
154 Dimensional Illustrators