January / February 1997
Cover Image Diversity of a brand: Yamaha Motor Company's XJR 1200 motorcycle (center), with Yamaha Corporation's Disklavier‚Ñ¢ DC3II PE piano and WaveForce Series loudspeakers.
In Graphis magazine Issue 307, you'll find the following articles: Margo Chase Design, by Michael Kaplan; Yamaha: Divisions of Diversions, by Mike Hicks; Farner Publicis FCB: Giving the Bottle a National Taste, by Jorg Muller-von Arx; Richard Misrach: Bitter Songs from the Desert, by Gianfranco Mantegna; Royal College: Bright Flames of the Phoenix, by Hue Carroll; Graphis Creative Showcase: Vera Hoffman, Ritta and Associates, Toshihiko Ando and WONGDOODY; and Helmut Krone: The Art of the Great Idea, by Dick Calderhead.
12 Global Report:
Gaetano Pesce in Paris...Techno-Seduction at the Cooper Union...Images and Other Manipulations in Zurich...Michael Thonet exhibition in Germany...Letters to Graphis.
16 Graphis Ten Best in Design in 1996:
Graphis presents its Ten Best in Design, based on the Graphis Design 97 Call for Entries.
International Poster Biennial...Chrysler Awards...EPICA...German photo awards
20 Consumer Products
Graaf audio amplifier...The Apple eMate 300 and Newton MessagePad 2000...CD and book holders...travel razors and salt and pepper shakers.
23 Car Design
The Automotive Past is Prologue: Car creators shift their design sensibility. By Adam Bryant
28 Industry Products
Paper specifiers...color-separating software...high-end graphics suites...low-budget scanners...data storage alternatives...multi-tasking copy machines.
30 New Media.
The Internet Comes to TV, or "Honey, Please Put on Channel 2,185,932!" by Richard Lewin.
A Focus on the Web: @tlas, by Ken Coupland
33 Book Reviews. Absolut Book: The Absolut Advertising Story, reviewed by Veronique Vienne.
Josef Muller-Brockmann, Pioneer of Swiss Graphic Design, reviewed by Jurgen Riehle.
Tibetan Portrait: The Power of Compassion, reviewed by Edna Goldstaub-Dainotto.
Minimum, reviewed by Rynn Williams.
John Pierson: All of a Sudden, reviewed by Ken Coupland.
Paradise Garden: Howard Finster's Visionary World, reviewed by Rynn Williams
36 Margo Chase Design: Cooler than they already are
Margo Chase knows what she wants: more. More arenas in which to express her firm's idiosyncratic style. The search has taken her from tactile packaging into vivid cyberspace. By Michael Kaplan
48 Yamaha: Divisions of Diversions
From ski boots to oboes to electronics, the Yamaha brand has spawned an incredibly diverse group of products linked by their name, philosophy, quality, and popularity. By Mike Hicks
56 Farner Publicis FCB: Giving the Bottle a National Taste
Proving the truth of its credo that "continuity requires a disciplined approach," the Zurich-based ad agency once again boasts Coca-Cola among its many big-name clients. By Jorg Muller-von Arx
64 Richard Misrach: Bitter Songs from the Desert
More than just a skilled photographer, Misrach seems engaged in a battle to save our world. Within the desolate grimness of his subjects there is a call for hope. By Gianfranco Mantegna
72 Royal College: Bright Flames of the Phoenix
London's Royal College of Art soars to where it may be the world's foremost institution for the study of art and design...with a vast, illustrious roster of alumni to prove it. By Hue Carroll
85 Graphis Creative Showcase
86 Vera Hoffman: Advertising-Hagen, Germany
88 Ritta and Associates: Graphic Design - Englewood, New Jersey, USA
90 Toshihiko Ando: Illustration-Tokyo, Japan
92 WONGDOODY: Advertising-Seattle, Washington, USA
146 Helmut Krone: The Art of the Great Idea
Helmut Krone created far more than his share of unforgettable advertising, leaving a legacy of greatness for his creative descendants to aim at. By Dick Calderhead.
160 Endpaper: How to Profit from a Reality Check
Utilizing a client survey. By Linda Cooper Bowen