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November / December 1995
Cover Image Photograph for "Absolut Paris," by TBWA Advertising Paris (see page 85). Art Director: Pascale Gayraud. Photographer: Graham Ford.
Graphis magazine Issue 300 focuses on the venerable greats of advertising. Articles include: Great Campaigns: Five Venerable Pieces, by Warren Berger; The Richards Group: Ads Via Design, by Mike Hicks; Abbott Mead Vickers: The Virtues of Intuition, by Ciaran McCabe; Wieden & Kennedy: The Work’s the Thing, by Martin C. Pedersen; Colin Marr: Maverick Way East of Madison, by Hue Carroll; Bob Cox: The Man Who Made It Simple, by Amy Magel; Jung Von Matt: German Upstarts, by Katharina von der Leyen; Behind Raphaële’s Double Vision, by Bret Senft; Saab Story: Jean-Philippe Delhomme, by Ken Coupland; and Graphis Portfolio Review: An international collection of innovative advertising campaigns.
CONTENTS
21 Great Campaigns: Five Venerable Pieces
Effective ads rely more on the intellect than flash; witness works from Goodby Silverstein, Hall Riney, BBDO/LA, and Foote Cone & Belding. By Warren Berger
26 The Richards Group: Ads Via Design
Once a successful design studio, this Dallas-based advertising agency still operates like one. By Mike Hicks
36 Abbott Mead Vickers: The Virtues of Intuition
Honored as "International Agency of the Year," AMV strikes a balance between aesthetics and wit. By Ciaran McCabe
48 Wieden & Kennedy: The Work's the Thing
Once upon a time in the West, a struggling sneaker company paired up with a little-known agency and created a juggernaut. By Martin C. Pedersen
60 Colin Marr: Maverick Way East of Madison
Marr Associates, Ltd. Banks on the sensibilities of its eccentric art director as well as its native Scotland. By Hue Carroll
70 Bob Cox: The Man Who Made It Simple:
What benefits a traveling adman most? Perhaps his own agency does. By Amy Magel
78 Jung Von Matt: German Upstarts
The competition calls them self-promoting. So do the principals, without apology. By Katharina von der Leyen
133 Behind Raphaële's Double Vision:
She was doing digital before it was cool. What does she do now that digital is democratic? By Bret Senft
136 Saab Story: Jean-Philippe Delhomme
The unlikely pairing of fine-art animation with automobile ads, by way of a clothing campaign… By Ken Coupland
83 Graphis Portfolio Review:
An international collection of innovative advertising campaigns