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September / October 1995
Cover Image Aeron Chair, designed by Herman Miller
Issue 299 of Graphis magazine is about the impact of design on business. Articles include: Giving Buyers What They Want, by Joshua Mills & Adam Bryant; Furnishing the Evolving Office, by Beverly Russell; Apple Redesigns Itself Again, by Paul Kunkel; The Right Item at the Right Time, by Jack Crager; Sega and the Video Game Wars, by Ken Coupland; Ergonomics From the Inside Out; Shedding Light O’er the Globe, by Klaus Leuschel; The Business of Creating Logos, by Warren Berger; Smart Business from Smart Design, by Karin Tetlow; and Graphis Portfolio Review: An International showcase of industrial design success stories.
CONTENTS
34 Giving Buyers What They Want:
How Knoll, Sony, Microspft, Chrysler, and other corporations are transforming user research into profits. By Joshua Mills and Adam Bryant
42 Furnishing the Evolving Office:
Herman Miller Inc.'s sales, now at $1billion annually, have been built upon the company's design-driven philosophy. By Beverly Russell
52 Apple Redesigns Itself Again:
Following its ups and downs in the marketplace, Apple again raises the ante in the computer-design world. By Paul Kunkel
60 The Right Item at the Right Time:
The Swiss Army knife is an icon. The Swiss Army watch is an upstart-with sales going from zero to $65 million in five years. By Jack Crager
66 Sega and the Video Game Wars:
The climate that made it a success is forcing Sega to run just to keep up-and creating extra work for Goody, Silverstein & Partners. By Ken Coupland
72 Ergonomics From the Inside Out
80 Shedding Light O'Er the Globe:
Klaus Maack created the innovative ERCO Light Factory on the theory that "light is different from what is used to be." By Klaus Leuschel
86 The Business of Creating Logos:
As the "entry point" of a given name brand, the logo presents unique challenges to its designers. By Warren Berger
90 Smart Business from Smart Design:
The New York-based Smart Design displays a gift for transforming research into marketable product. By Karin Tetlow
129 Graphis Portfolio Review:
An International showcase of industrial design success stories.