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March / April 1995
Cover Image Robert M. Greenberg, with a computer-generated car created for a Sheil Oil Campaign produced by R/GA for Ogilvy & Mather. Photo by Joanne Dugan, digital compositing by Wichar Jiempreecha of R/GA Print
Graphis magazine Issue 296 focuses on technology, including articles on The Digital Revolution, by Christine Bunish; Imagine the Virtual Studio, by Joshua Mills; Creation of Liquid Images, by Steven D. Katz; Integrating Digital Media, by Ken Coupland; Europe's Digital Mindscapes, by Jurgen Riehle; Multimedia by the Bay, by Ken Coupland; The Idiosyncratic Vision of Erik Adigard; Jim Ludtke's Digital Dioramas; Graphis Portfolio Review; and Design Schools go Digital, by Adele Newton.
CONTENTS
32 The Digital Revolution:
As technology transforms the process and the products of design, innovators push the boundaries of the digital landscape. By Christine Bunish
36 Imagine the Virtual Studio:
Visionary Robert Greenberg, founder of R/GA, creates the digital design studio of the future. By Joshua Mills
50 Creation of Liquid Images:
Montreal's Softimage designs the software tools for the continuing animation Renaissance. By Steven D. Katz
56 Integrating Digital Media:
Computer hardware pioneer Silicon Graphics Inc. spearheads the explosion of new media forms. By Ken Coupland
62 Europe's Digital Mindscapes:
European art and technology institutes expand the aesthetic possibilities of interactive media. By Jurgen Riehle
68 Multimedia by the Bay:
The San Francisco Bay Area leads the world in innovative multimedia explorations. By Ken Coupland
76 The Idiosyncratic Vision of Erik Adigard:
One of the West Coast's most successful designers of digital imagery is also one of its detractors.
80 Jim Ludtke's Digital Dioramas:
An artist creates high-tech animation that marries CD-ROM interactivity with carnival imagery.
82 Graphis Portfolio Review:
An international showcase of innovative talents in digital design.
130 Design Schools go Digital:
Leading US design schools expand their curricula to meet technological challenges. By Adele Newton