AppleDesign: The work of the Apple industrial design group. As the first personal computer maker to incorporate world-class industrial design in its products, Apple Computer spearheaded the design of every key feature found on the modern computer. The first to introduce a mass-market PC with a plastic case, the first to popularize the graphical user interface and adopt a consistent industrial design language, Apple’s designers created signature products such as the Macintosh, PowerBook and Newton, which transformed the way we think about and use personal computers. This comprehensive twenty-year his-tory details the role that great design has played in the rise of Apple from a suburban garage to a billion-dollar international enterprise. With more than 400 full-color photographs, the book analyzes the design of every significant Apple product, uncovers concepts that were designed but never released and reveals the passion, the turmoil and the triumph of a small group of designers who shaped and gave meaning to the most important technology of our time. The effort and sacrifice expended to keep the Apple dream alive has been enormous. This is the story of that dream.