Graphis 100 Best in Advertising 2012 is the very best campaigns of the year selected from hundreds of international entries submitted to www.graphis.com during our annual call for entries. Included is a memorial to Walter Lürzer with a collection of his work and an article on the founding and legacy of Lürzer’s Archive. This edition also features Platinum award winning work from Butler, Shine, Stern & Partners, MacLaren McCann, Creative Energy, DeVito/Verdi, Brunner, STIR and RLR Advertising. All published entries are presented on a spread with a case study description written by each agency. These accounts provide unparalleled insight into the agency’s creative process and how they met the needs of their clients.