Gargano has come out with a painstakingly researched, lucidly written and strikingly art directed book.
—Barbara Lippert Columnist, Adweek
Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency of the 1960s: Ally & Gargano. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. The book follows Ally & Gargano as they use daring strategies to change the perceptions of corporations IBM and Travelers Insurance; reestablish Pan Am’s worldwide leadership; transform Saab to national status; and create memorable ads for many other clients, including Dunkin’ Donuts, Timberland, Calvin Klein, Time magazine and Polaroid.