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ISSUE NO 29, 1950
Cover Image by Joseph Binder, New York
Issue 29 of Graphis magazine includes stories on The Art Directors Club of New York: 28th Annual Exhibition of Advertising and Editorial Art, New York 1949, written by Lester Rondell; The Book Jacket Comes of Age, by Floud & Rosner; On the Existence of a Hebrew Miniature Art, by D'Ancona; The Animal in American Advertising, by Ernst Lehner; An Original Poster Scheme, by Werner Schmalenbach; Uncommissioned Posters, by Werner Schmalenbach; A Polio Poster Campaign, by L.F. Gruber; Belgian Poster and Cover Designs, by Jaque Richez; Exhibitions in France, by Edme Lex; Gi. Vi. Emme: An Elegant Milan Perfumery, by G. Oeri; and Educational Pin-Up, by Hans Ulrich Gasser. Artists profiled include Georges Braque: Milarepa, written by Francois Stahly; and William Busch: On the Genesis of his Picture-Stories, by Doris Wild.
CONTENTS
2 The Art Directors Club of New York: 28th Annual Exhibition of Advertising and Editorial Art, New York 1949 (Lester Rondell)
14 The Book Jacket Comes of Age (Floud/Rosner)
26 On the Existence of a Hebrew Miniature Art (D’Ancona)
34 The Animal in American Advertising (Ernst Lehner, New York)
45 An Original Poster Scheme (Werner Schmalenbach)
50 Uncommissioned Posters (Werner Schmalenbach)
56 A Polio Poster Campaign (L.F. Gruber)
62 Belgian Poster and Cover Designs (Jaque Richez)
68 Exhibitions in France(Edme Lex)
72 Gi. Vi. Emme. An Elegant Milan Perfumery (G.Oeri)
76 Educational Pin-Up (Hans Ulrich Gasser)
80 Georges Braque: Milarepa (Francois Stahly)
83 William Busch. On the Genesis of his Picture-Stories (Doris Wild)
102 Verschiedenes
103 Book Review, Bucherchronik